Saving Money With A Digital Asset Management System And Taking Advantage Of User Generated Content To Sell Products in Today’s Market. Using a Service Oriented Architecture, (SOA), XML content servers are changing existing publishing methods into custom publishing with digital publishing solutions. An XML content server makes your company’s content conversion and content management a snap, because all of your organization’s contentbase can be instantly converted into XML without exhaustive reformatting. Using a digital asset management system like an XML content server for digital publishing, helps businesses reach a wider, more diverse audience, especially younger generations who are very familiar and knowledgeable with Internet technology and compete with other online services. Websites are already using the Internet as a publisher and companies are acting like publishers now, for instance, Google has a digital newspaper, real estate agents, authors and musicians are selling “online only” content, exclusively available to online users- thus becoming their own publishers/producers of digital content. Companies are learning and taking advantage of user generated content – like reviews and opinion polls to sell their products digitally online. You are most likely aware of the social networking phenomenon that has embraced the online community of users over the past three years. Organizations like You Tube and FaceBook have become multi million dollar companies and that is due largely to people telling other people about what is “hot” and what the latest thing is and where to get it. Advertisers have learned that this next generation of consumers, not to mention current generations are tired of being told what they should like. There are so many choices out there now that people are finding what they want on their own without the pushy ads. The other thing is- they are reading reviews because consumers want to know more about a product from actual people who have used the product verses an ad that is glossy and shiny that tells you what you want to hear. Companies can put their message out there- but it is more about people picking up that message and spreading the message around is now how marketing is today.
This digital asset management application provides a suite of content services that facilitate the development of new products across McGraw-Hill Education as individual product groups leverage existing assets in the creation of new editions and new ways of distribution.
A digital asset management application built with an XML content server allows you to Track where content has been used, regardless of what it was used for Consolidate all digital assets in one powerful repository Easily move content from print to digital processes Find and search all your existing digital assets across different media types including images, full textbooks, articles and sound Reduce the time and cost of content production by capitalizing on content reuse About the author: Melissa Peterman is a web content specialist for Innuity . For more information about digital asset management , XML content and content management, go to Mark Logic.
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